Re-positioning of an Egyptian luxury hotel

 

We developed a repositioning for a traditional favorite of celebrities with very different individual backgrounds (from rock stars to royals).

 

Today the location is on the way to writing a new chapter in its history. The aim is to highlight the authenticity and uniqueness of the place's spiritus loci in a contemporary and classic way. The hotel is intended to be a refuge for top-class individualists. It represents the essence of oriental hospitality with a discreet yet exceptionally strong focus on all guests' wishes. Your wishes are read from your eyes.